Over the past quarter century, Design Hotels has been at the vanguard of a disruptive movement in the travel industry, curating a global collection of independent, design-led hotels that function as social hubs and platforms for extraordinary experiences. The Design Hotels Book, created in collaboration with some of the world’s leading photographers, presents an evocative series of photo essays and reportage about new member hotels that are rewriting the narrative of modern hospitality.
Directions is an annual magazine from Design Hotels that looks at movements underway in art, design, food, wellness, and fashion, and how they affect the way we live and travel. Featuring leading writers, photographers, illustrators, and designers, Directions explores a different theme in each issue, culling the insights of various thought leaders and industry innovators into a vividly illustrated, boundary-pushing travel and lifestyle magazine.
Design Hotels’ holistic service portfolio incorporates all aspects for a lasting partnership with our members. Thanks to state-of-the-art distribution technology we seamlessly connect each hotel with the most relevant distribution channels on a global scale, which is key for efficient revenue generation. By focusing our sales and marketing activities towards the end consumer and the travel trade we assure that all potential markets are covered. With the help of our in-house PR team we create awareness and exposure for both communities.
But before a property becomes a partner, we must determine if it is worthy of what you've come to expect from Design Hotels. More than 400 hotels apply for membership each year, but only an average of 5 percent of them are approved. Whenever we do consider a new member to join our portfolio, we always look for the hotel’s distinguishing factor–the thing that makes it wholly original. Of course, to find just the right hotels, we scrutinize many key areas: thought-provoking design and architecture; integration into the local scene; a strong identity; cultural and environmental responsibility; and the people behind the property. All these things are important, but they are by no means enough. Design Hotels does not take a simple checklist approach. After all, how can you anticipate something that has never before been imagined? How do you quantify creativity? You can’t. The true measure of a hotel comes from walking through its front door.
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